Matt Foley

SaaS Founder, Entrepreneur, and Startup Advisor in Rochester, New York

I am an entrepreneur building SaaS startups in the marketing research and customer insights space.

My current startup ventures include FocusGroupIt (, QualNow ( and Advise.Us (

I am also the part-time Director of Startup Incubation at NextCorps ( where I guide early-stage startups through the customer discovery process.

Prior to my current ventures I was a co-founder of PluggedIN, which was acquired by Edelman in July of 2011. I then spent two years as a SVP at Edelman.

Prior to PluggedIN, I co-founded a boutique usability and user experience research firm, and was a qualitative research consultant at Harris Interactive (now Nielsen).

When I'm not working in or around startups I can be found hanging out with my wife and 3 year old, listening to podcasts, snowboarding or mountain/road biking.